Category: Business:Careers

The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to “Hear The Journey ~ Find The Pain ~ Create Solutions”. Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.

Bernd Schoner, PhD.: The Technology = Equality Podcast- Episode #11

April 12, 2015

Listen in as Bernd and I chat about building the right team & creating value for your tech start-up. Bernd tells all about starting from a garage right here in Cambridge, MA.!


"We had to leave school... there was no more hanging out in the lab, so we started a company!" ~Bernd Schoner


Strategy: Build the right team, take is slow, choose wisely and don't believe the overnight billionaire hype!  Do because you believe in it and love it!


Wish: Let's help Bernd, help the retail industry get organized.


Schoner explains the major phases in a technology company’s life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides the reader from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably—even in a bad economic environment.


Packed with do’s and don’ts and unforgettable lessons learned from Schoner’s ThingMagic endeavors, The Tech Entrepreneur’s Survival Guide is a must-read for entrepreneurs at any stage. 


Bernd Schoner, PhD, worked in the Physics and Media Group and the Things-That-Think research consortium at the MIT Media Laboratory, where he received his PhD. Upon graduating, he cofounded the high-tech startup ThingMagic, which nearly ten years later, was sold to Trimble Navigation, a multibillion-dollar public technology company. Schoner now serves as VP of Business Development at Trimble Navigation. He lives with his wife in New York City and Cambridge, Massachusetts. 

Hi, I’m Lori Brooks; I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = Equality Podcast to help solve some of the biggest pains in various industries & spark new business ideas.

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