The Small Business with Lori Brooks Show
The Technology = Equality Podcast is now The Small Business with Lori Brooks Show. This show was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to ”Hear The Journey ~ Find The Challenges ~ Create Solutions”. Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
Listen on:
Episodes
Sunday Oct 25, 2015
Sunday Oct 25, 2015
Deren Hansen, author of the Dunlith Hill Writing guides joins the Technology = Equality Community to provide an inside look at the publishing industry. Listen in as Derendelights with his wit and hypnotic audio book voice!
"There is a real power in playing." ~Deren Hansen
Strategy: Take your time to explore; what is it you are trying to accomplish, why you are trying to accomplish this, and how you anticipate your idea working out.
Wisdom: It can be difficult to strike a balance between coming up with an abundance of ideas and choosing which ideas to follow. When chasing new ideas, be sure you are not suffering from theFear of Missing Out. Create structure for yourself so you can continuously produce.
Wish: A time machine is really in demand; Deren is not the first Technology = Equality Podcast guest to ask!What is going on Tech =E Community?!?! In reality, Deren would love to have a personalized book suggestion tool.
Useful Tool: DunlithHill.com
Sunday Oct 18, 2015
Sunday Oct 18, 2015
What happens when you mix philosophy with artificial intelligence? Donavon Urfalian joins the Technology = Equality Community to provide an inside look at what he calls the Web 3.0. Listen in to learn all about who you need in the founding team for any tech start-up, Donavon's journey and Owlintel.
"I realized that I was just asking the wrong question." ~Donavon Urfalian
Strategy: Research to clarify what the actual need is in your chosen industry. Develop a strategy to solve the need and
Wisdom: When building your founding team, be sure to include the following team members; Software Engineer, Graphic Designer, Advertiser, Social Media Evangelist, your entrepreneurial drive and a mentor to help along the way.
Wish: To continue with business as usual. He has nothing to change; he is living and loving his journey.
Tool(s): Owlintel.com
Sunday Oct 11, 2015
Sunday Oct 11, 2015
Hear how one woman took her psychology degree to the dogs! Heidi shares the difficulty of finding your true path and how she has dealt with the pivots of her entrepreneurial journey.
"People have to hit rock bottom to want to change!" ~Heidi Kingsbury
Strategy: Heidi found that giving back and taking the time to volunteer in your industry can help you learn and grow tremendously.
Wisdom: Be very clear with yourself about what your why really is! Making an adjustment in your entrepreneurial path is not difficult if you know why you are doing what it is you are doing. Be open to new opportunities, recognize your strengths and follow them.
Wish: To raise awareness and have more people donate in whatever manner possible to animal rights.
Useful Tools: Score.org
Heidi's Canine Service
Sunday Sep 20, 2015
Sunday Sep 20, 2015
Brandon Eigenberg joined AXA Advisors in 2007 and has recently become a Vice President at AXA and is currently looking to bring new advisors onto his team. Today Brandon joins the Technology = Equality Community to share a unique entrepreneurial journey and opportunity.
"I focus on building relationships, clients need to be able to trust me."
~Brandon J. Eigenberg
Strategy: Network, meet new people, ask questions and gain a solid understanding of the industry.
Wisdom: A positive mindset is the most important key to success. Be sure to set goals and maintain organization.
Wish: To educate the entire population on how important it is to have good personal, financial health!
Useful Tools: How To Win Friends & Influence People- Dale Carnegie
Genius Scan
Sunday Sep 13, 2015
Sunday Sep 13, 2015
Creating the time to take care of yourself is important. This week, Dr. Kathy Gruver joins the Technology = Equality Community to share her journey and an excellent resource to help you create the time to care for you.
"Though it was negative at the time and I felt really, really taken advantage of, but I learned so much!" ~Kathy Gruver
Strategy: Take on a position in the industry you are interested in. Begin learning as much as you can and use this time to obtain any industry specific licenses you may need.
Wisdom: Take the time to think about who will benefit from the information, product or service you are going to provide. If you don't have a mentor, surround yourself with people who are smarter than you are and ask questions. Do your research and be sure to take action!
Wish: To have more speaking engagements to spread her message and help as many people as she can reach!
Useful Tools: The Mental Bank
Five Minute Meditation
The Alternative Medicine Cabinet
Sunday Sep 06, 2015
Sunday Sep 06, 2015
Marcia Bennett joins the Technology = Equality Community for episode #31 to share how to find a comfort zone for your product and execute your plan.
"The 'Ah- ha' moment for me, was when I finally accepted I was different. " ~Marcia Bennett
Strategy: Take the time to self-educate on all aspects of entrepreneurship and the industry you are interested in. Focus on who to serve in the industry and what it is you are trying to solve. Be sure to always ask what it is your potential clients may want.
Wisdom: Your mindset shift should begin before you embark on your entrepreneurial journey. The secret to Marcia's success is to pay attention to her intention, then implement and execute!
Wish: To design a marketing campaign to diversify her client base and reach out to the male population. Marcia would like the ability to teach the skills to those who are in an employer role to have a greater impact in the workplace.
Useful Tools:
Sunday Aug 30, 2015
Sunday Aug 30, 2015
Lois joins the Technology = Equality Community to share how knowing yourself can make all the difference in the world, when it comes to business.
"Understand your relationship with risk before starting a project." ~Lois Raats
Strategy: Consider the following three step process as you map out your audience .
1. Empathy Map- Who is at the center and what is going through their mind as they consider your product/ service. Have or create a picture of this target market.
2. Buyer Persona- What is the biggest issue? Why and how can you solve this problem?
3. Buyer Process Map- How do they hear about you? What do they want to know? How will they obtain this information? What are all the reasons they might be likely to reject your offer, and how will you counter their objections?
Wisdom: Know yourself! Your strengths weakness and your risk tolerance! Get to know your audience and don't overthink things too much!
Wish: Lois needs an army of ambassadors who will help her get the word out that it’s a good idea to get help and support to move your business to its next level
Useful Tools: Schedule Once WordPress
Constant Contact Buffer
Get Response Schedule Once
Zapier Gravity Forms
Infusionsoft G+ Mail Asana
www.ready2grow.com
Sunday Aug 23, 2015
Sunday Aug 23, 2015
The school year has begun in some parts of the country. How can big data help improve education?
Rick West, founder & CEO of Field Agent is back for episode #29 of the Technology = Equality Podcast to introduce Class Check! Listen in as Rick shares how Class Check is designed to assist student-athletes succeed!
"Why don't we put accountability back into the student's hands?" ~Rick West
Class Check provides real-time attendance information to help improve graduation rates amongst athletes. Once the initial setup is completed on the university level, student athletes can download the Class Check application to check into their classes. Administrators then have the opportunity to review and track the student submitted data from the companion Class Check website.
Wish: Help Rick find new industries to implement big data on a personalized scale.
Tuesday Aug 11, 2015
Tuesday Aug 11, 2015
Just in time for back to school! This week we are speaking with a phenominal educator making big changes in the city of Boston and beyond! Founder & CEO of the Up Education Network, Scott Given takes time from his hectic schedule to share his vision and appreciation.
"The status quo isn't good enough and things are going to be very different tomorrow than they are today."
~Scott Given
Strategy: Prepare and implement your legal structure from the beginning to create a solid entrepreneurial foundation. Financial stress can easily create a domino effect in your business starting with your mindset. Create a plan for your legal and financial structure but be flexible and ready for changes.
Wisdom: How committed are you to your cause? Take some time to really consider what your why is? How much do you love doing what you do everyday?
Wish: To lessen the challenges faced daily for all of the amazing teachers performing re-start work here in Massachusetts.
Useful Tools:
Sunday Aug 02, 2015
Sunday Aug 02, 2015
Are you struggling with finding the capital necessary to get your business up and running?
This episode was designed for those of you in need of funding and a business idea! Tiffany is an author and founder of the Resourceful CEO, a business consulting agency helping business owners find the funding necessary to flourish in today's economy."Inspiration comes from anywhere!" ~Tiffany Wright
Strategy: Begin building you socialmedia platform and branding before you decide to launch. Create your audience first and understand the exsisting need. Look at your competition as well as an overview of your market strategy. Next, decide what your value proposition is and create a strategy to be sure there is more coming in then going out on any given week.
Wisdom: Starting from scratch was the hardest part until Tiffany realized the struggle was mental. Learn not to focus on the small details of how and be prepared to pivot along the way.
Wish: A web based, master marketing genius!
Useful Tools: The Funding Is Out There!
by Tiffany C. Wright
Hear The Journey ~ Find The Challenges ~ Create Solutions
The Technology = Equality Podcast is now Small Business with Lori Brooks Show. This show was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Challenges ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
Need help with your small business?
Links.LoriBrooks.net